Ulzzang

Ulzzang is a south korean fashion trend. The word ulzzang (kor.얼짱) means something like 'best face' or 'good looking'. Characteristics of this style are big eyes, often contact lenses, pale skin, small nose and small lips. Also a 'V'-shaped face for what most of them have to go under plastic surgery.

Because the trend is from Korea most of the Ulzzangs are Korean and most of them are really popular in their schools or work in the show and music business.

The best example of this is Kim Him Chan from the boy group B.A.P. Before his debut he was a quite  famous Ulzzang and when he auditioned he didn't even had to sing to got taken. The link for the howl article is here  http://www.allkpop.com/2012/09/b-a-ps-himchan-was-accepted-without-an-audition .

I have added some pictures. I really like this fashion style because it's quite simple to do. You don't really have to care about what clothes you are buying because it's more about your appearance and your face.